Sending Tracking Notification Emails in Shippo

Sending Tracking emails lets your customers know when their product will arrive, where it is along the shipping process and gives customers assurance that your business is trustworthy.

And, because we know how essential tracking information is to your customers, Shippo has made sending out tracking notifications easier than ever, allowing you to set up Shippo to send tracking emails out automatically after your orders have shipped and arrived to their destination.

With Shippo tracking, you can re-engage, recommend, and promote your products and business in emails and order tracking pages to your customers. You can also add a reply-to email address and return policy directly on your shipment email notifications for better transparency and to lessen customer inquiries.

In this article, learn how to set up tracking notification emails in Shippo!


How to Access your Tracking Settings

In your Tracking settings, you can view what your tracking emails and tracking pages will look like, add your custom branding and messaging, and enable automatic sending after your order has shipped and arrived. 

To access your Tracking Page:

  • Open the Settings tab
  • Then click Tracking in the left navigation panel.

 


Email Notification Settings

How to Enable Automatic "Your Order is Shipping" Email Notifications

Enabling automatic shipping notifications is a great way to make sure your customers always receive their tracking info in a timely manner. 

To turn on Automatic Shipping Notifications:

  • From the Tracking Page, open the Your Order is Shipping menu
  • Turn the Send Email toggle on.
  • Enter your email's custom signature.
  • Select the amount of time delay before the email is automatically sent.
  • Click Save

 

Note:

Including a customized message on delivery confirmation emails is not available for Starter Plan users. If you'd like to include a customized message, please upgrade to a Pro or Premier Plan.

 

How to Enable Automatic "Your Order has Arrived" Email Notifications

Automatically let your customers know when their order has arrived. 

To Turn on Automatic Arrived Notifications:

  • From the Tracking page, open the Your order has Arrived menu.
  • Turn the Send Email toggle on.
  • Enter your email's custom signature.
  • Select the amount of time delay before the email is automatically sent.
  • Click Save

 

Note:

Including a customized message on delivery confirmation emails is not available for Starter Plan users. If you'd like to include a customized message, please upgrade to a Pro or Premier Plan.

 


How to Customize your Tracking Emails with Promotional Content

If you are on the Pro Plan, you can give your customers a seamless experience by customizing your tracking emails and pages with your Brand logo and colors, allowing you to re-engage, recommend, and promote your products and business in emails and order tracking pages to your customers. You can also add a reply-to email address and return policy directly on your shipment email notifications for better transparency and to lessen customer inquiries.

 

Keep in mind:

This feature is only available with the Pro Plan. If are not using our Pro Plan, automatic tracking emails can be sent without custom branding elements.

 

Branding and Footer Elements

  • Open the Brand and Footer Elements menu. 
  • From here, you can view your current selection for your logo and color scheme. 
  • To update your brand logo and color scheme, click Update Brand Elements.
  • This will take you to your Branding page where you can upload your brand image and input/select your brand colors. 
  • Once you have uploaded your brand elements, click Save to update.
 

Design Tip:

Make your email's design visually pleasing and easy to read by choosing a dark Primary color and a light Background color. 

 

 

Email Content

In the email content section, you can add a custom message to your tracking email!

To do so:

  • Enter your custom text.
  • Click Save.

Spotlight

Engage with customers through a product tutorial, promo video, blog post, or a product promotion by uploading an image link! 

To do so:

  • Enter a Section Title.
  • Upload an Image.
  • Enter in a Spotlight link. 

Product Recommendations

Add popular products to encourage repeat purchases by uploading an image link!

To do so:

  • Enter a Section Title.
  • Upload an Image.
  • Enter in a Product link. 
 

Design Tip:

Recommended image size: 300px square. Max size: 2MB.

 

 

Promotions

Connect with your customers by adding upcoming sales & events with an image link!

To do so:

  • Upload an Image.
  • Enter in a Promotion link. 
  • Click Save.
 

Design Tip:

Recommended image size: w: 1080px x h: 520.

 

 


How to Customize your Tracking Page

Your customers can access the Tracking Page from inside their Tracking Emails and will give your customers more tracking details. 

To access your Tracking Page Settings:

  • Open the Settings tab
  • Click Tracking in the left navigation panel.
  • Then, click Tracking Page in the top menu.

From here you can add promotional images and add product recommendations with image links and, preview your tracking page from both a desktop or mobile device.

Product Recommendations

Add popular products to encourage repeat purchases by uploading an image link!

To do so:

  • Enter a Section Title.
  • Upload an Image.
  • Enter in a Product link. 

Promotions

Connect with your customers by adding upcoming sales & events with an image link!

To do so:

  • Upload an Image.
  • Enter in a Promotion link. 
  • Click Save.

To view your tracking page from both a desktop or mobile device:

  • Choose to view a preview of your tracking page from a Mobile or Desktop browser by clicking the corresponding icon in the top right of the page.
  • Click View Test Link.
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