Tracking emails keep your customers in the loop on where their order is and when it'll arrive. Set them up once, and Shippo sends them automatically every time you ship.
On the Pro plan, you can also brand your tracking emails and pages with your logo and colors, add a reply-to address and return policy, and recommend products to customers while their order is on the way.
Access your tracking settings
- Click the Settings icon.
- Select the Tracking tab in the left navigation panel.
Turn on automatic email notifications
"Your order is shipping"
- From the Emails tab, open Your Order is Shipping.
- Turn on Enable Email Notification.
- Enter your custom message text.
- Choose the delay before the email sends.
- Click Save.
"Your order has arrived"
- From the Emails tab, open Your Order has Arrived.
- Turn on Enable Email Notification.
- Enter your custom message text.
- Choose the delay before the email sends.
- Click Save.
| Note: Custom message text isn't available on the Starter plan. Upgrade to Pro or Premier to add it. |
Customize your tracking emails (Pro plan)
Without Pro, automatic tracking emails still send, just without custom branding.
Update your branding and footer
- From the Emails tab, open Brand and Footer Elements to see your current logo and color scheme.
- Click Update Brand Elements.
- Enter a reply-to email, upload your logo, choose your primary and background colors, and select a footer, like a link to your return policy.
- Click Save.
| Design tip: A dark primary color with a light background keeps your emails easy to read. |
Add a custom message
In Your order is shipping or Your order has arrived, open Email Content, enter your message, and click Save.
Customize your tracking page
Your tracking page gives customers more detail on their shipment, plus any promotions or product recommendations you've added.
From your tracking settings (Settings > Tracking), click the Tracking Page tab.
Add product recommendations and promotions
Encourage repeat purchases and point customers to upcoming sales by adding recommendations and promotions to your tracking page.
For product recommendations:
- Enter a section title.
- Upload an image.
- Enter the product link.
For promotions:
- Upload an image.
- Enter the promotion link.
Click Save to apply your changes.
Preview your tracking page
Click the Mobile or Desktop icon in the top right to preview how your page looks, then click View Test Link to see it live.